Incentive News and Trends 2007 November Q4 Issue  
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Important Dates
Hallmark Insights will be closed on the following dates:
Thanksgiving holiday – Thursday, Nov. 22, and Friday, Nov. 23
Christmas – Tuesday, Dec. 25

The Hallmark Insights offices also will close at 3 p.m. on the following dates:
Monday, Dec. 24
Monday, Dec. 31

Make sure your order arrives on time
The United States Postal Services recommends that mail be sent prior to Saturday, Dec. 15, to ensure arrival before Dec. 25. You can find deadlines for Priority and Express by viewing the USPS holiday mailing guidelines.

If you need your awards to arrive sooner, you can upgrade shipping to FedEx Overnight or 2-Day shipping for a nominal fee. The deadline for FedEx 2-day shipping is Thursday, Dec. 20 for delivery on Dec. 24, and the deadline for FedEx Overnight is Friday, Dec. 21 for arrival on Dec. 24.

To place a holiday or year-end order, click here.



INDUSTRY NEWS

Reasons to Reward: Holiday and Year-end recognition

Recognition and appreciation is important during the holidays and the end of the year. And with the hustle and bustle that's commonplace during this time of year, finding the time to find something for everyone on your list can be tricky.

That's where Hallmark Insights can help. Whether your company's needs involve recognizing employees' accomplishments or strengthening those important customer and business relationships, you can give the power of choice that only gift cards and certificates can provide. And with our numerous award stock options, you can find the choice that's perfect for you, your employees and your customers. All without waiting in a crowded check-out line.

"Season's Greetings" award stock is available through the end of the year. Click here for a preview.

Valued ExpressionsWe also offer our Valued Expressions™ Cards to say thank you to employees for a year of hard work, or to send to your best customers a special holiday message. With Valued Expressions Cards, you can give the personal connection of an authentic Hallmark greeting card, with an award value, giving recipients the option to choose gift cards to more than 350 merchants. To learn more and place your order, click here.

Remember, orders up to 5,000 awards placed before 2:00 p.m. CT will ship the same day. To place your holiday or year-end order, click here.

Have an order larger than 5,000? Upload large orders directly from your desktop using the Order Import process. Click here to find out how.

Help Save Lives with UNICEF Holiday Cards

Hallmark Cards, Inc. has been selected by UNICEF as the exclusive supplier for all UNICEF greeting cards sold in the United States. Founded in 1946 to help save, protect and improve the lives of children, UNICEF has saved the lives of more children than any organization in the world.

UNICEF has been raising funds from the sale of greeting cards since 1949. UNICEF's first greeting card was a painting by seven-year-old Jitka Samkova, whose village in Czechoslovakia received UNICEF emergency assistance following World War II. Since then, UNICEF has sold more than 4.7 billion cards.






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INDUSTRY TRENDS: Use of Incentives for H&W plans

The holiday season can be a time of over-eating and under-utilization of the health club for many people. However, this is the perfect time of year to start thinking about those upcoming New Year's Resolutions that many of us make every year.

With the increasing costs of health care, many employers are seeking out new and innovative ways to promote healthy living among their employees. One solution that's rapidly becoming more and more popular among organizations of all sizes is incentives.

Adding a targeted Health and Wellness Incentive Solution to your organization's wellness program can help control costs, increase participation and build a healthier workforce. A health and wellness solution can reduce your company's health care costs through increased employee participation in programs such as health risk assessments, lifestyle management programs and disease management programs.

Implementing a successful health-based incentive program should take measures to avoid some common issues. According to a recent article in Incentive Magazine, the four most commonly encountered obstacles include:

  • Watch for results, not behaviors – If the goal of your organization is to have healthy employees, use that as your benchmark, not the number of tasks employees need to perform to lead to improved health.
  • ROI – In most cases, your return on investment should be based on overall reduction in medical claims and reduced absenteeism. Compare these costs against the program costs – including the cost of the rewards – to determine your bottom line.
  • Privacy – Your program should take all measures necessary to ensure the privacy of employees personal health information.
  • Options – Having a choice of reward options so employees can choose their own prizes will have the greatest success.
If you would like to see what a Hallmark Insights Health and Wellness Incentive Solution can do for your company, click here.





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NEWS AND ENHANCEMENTS AT HALLMARK INSIGHTS


American Airlines® gift cards now available

American AirlinesHallmark Insights completed a redemption conversion in September with merchant partner American Airlines. This conversion moved American Airlines from a paper gift certificate redemption to a gift card redemption.

Making this switch allows American Airlines gift cards to be accepted online for reservations and eliminates a step in the redemption process. Rather than sending in Hallmark Insights-issued gift certificates to be exchanged for American Airlines documents, gift cards ready for use on American Airlines reservations are now sent directly to the recipient.Minimum value of the American Airlines gift cards is $50 with a maximum value of $1,500.


New Merchant Partners in 2007

In 2007, Hallmark Insights added many new merchant partners to our growing network of retailers, restaurants, entertainment and other services.

Merchant partners who were added in 2007 include:


Signature DaysThe Signature Days line of gift experiences feature thousands of unique gift experiences such as cooking classes, dinner cruises, spa massage, stock car rides and wine tastings. Give the gift of an experience the recipient will never forget.


Regal Entertainment GroupThe Regal Entertainment Group® operates EDWARDS THEATRES®, REGAL CINEMAS® and UNITED ARTISTS THEATRESSM throughout the United States. Redeem your award certificates for movie passes redeemable at all Regal Entertainment Group theatres – showing the biggest hits in cinema each and every day.


Landry'sLandry's Restaurants®, Inc., owner and operator of Landry's®, Landry's® Seafood House, Landry's® Signature Group, Rainforest Café®, Chart House Restaurant™, Saltgrass® Steak House and more, has continued to rise above the tide with its winning recipe for success – good, fresh seafood, excellent service and great locations. Such dedication to high quality and customer service has helped launch Landry's Restaurants®, Inc. as one of America's largest casual dining and entertainment companies.


Geek SquadThe Geek Squad® has an elite task force of computer service agents available to help you over the phone, online, in your home or in your local Best Buy™ store. Agents are available 24 hours a day, seven days a week to solve any computer dilemma you may encounter.



WalgreensFounded in 1901, Walgreens® is not only the nation's largest retail pharmacy chain, it is considered the leader in innovative drugstore retailing. Walgreens® pioneered many modern store and pharmacy features, some of which have become standards in the industry. Walgreens® opened 621 new stores in 2007, with plans to open 550 more stores in 2008.


T.G.I. Friday'sT.G.I. Friday's®, one of the first American casual dining chains, offers a unique dining experience that has become the favorite pastime of millions worldwide. In 2007, the T.G.I. Friday's® brand celebrated its 42nd birthday, becoming the first national casual dining chain to reach that milestone. Built upon a legacy of a fun experience and fantastic food and drink, T.G.I. Friday's® restaurants provide an environment where families and individuals alike can have a great experience in 58 countries around the world.


L.L.Bean®, Inc. has been a trusted source for quality apparel, reliable outdoor equipment and expert advice for more than 90 years. L.L.Bean® products are recognized around the world for their practical design and high quality. Many items have been in the product line for several decades, such as the Field Coat, introduced in 1924 and the Chamois Shirt in 1928. Others include the Zipper Duffle Bags, appearing first in the 1930s, and the widely recognized Boat and Tote® Bag, introduced in 1944 as Bean's Ice Carrier. Today, over 18,000 items are stocked for the catalog, Web site and stores.


Best WesternBest Western® is the world's largest hotel brand with over 4,200 hotels in 80 countries. Our uniqueness is found in each hotel's charm and local appeal while maintaining a commitment to quality, service and value.





Travelocity Hotels offers clients the ability to book hotel reservations on their private website, TravelocityIncentives.com and offers an inventory of over 30,000 hotels worldwide. Individuals may book a hotel reservation online and apply their certificate or gift card for full or partial payment of the reservation. Travelocity Hotels have no blackout dates or advance reservation requirements.


Overstock.com is an Internet leader for brand names at clearance prices. They help you shop smarter by offering top-quality brand-name merchandise at 40-80% off, every day of the week. At Overstock.com, you'll find a great selection on your favorite brands, all backed by the warranties and service you'd expect


Barnes & Noble.com (www.bn.com) leverages the power of the Barnes & Noble brand to offer online customers the Web's premier destination for books, music, DVD, video games, and related products and services. The Website stocks over 1 million titles for immediate delivery –– that's more titles than any other online bookseller.






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Reasons to Reward: How to easily upload your large order

Have a larger order? Upload large orders directly from your desktop using the Order Import process. The Order Import Spreadsheet is an efficient way to personalize the award and customize the message, award background, dollar amount, and unique information for reporting purposes. To download a blank template:
  1. Log onto your account
  2. Click on the "Order Import" tab
  3. Select "File Layout", and then "Download Template".
If you have a question about placing an order, call 800.765.4438 or click here to have a customer service consultant assist you.






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Reasons to Reward: Holiday stock preview

Holiday stock preview





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