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INDUSTRY NEWS
Motivation Reduces Worker Turnover by 53%
A recent study on employee motivation and performance in the
fast food and hotel industries by the SITE Foundation found that a higher
concentration on motivation results in a reduction of worker turnover by 53 percent.
"Motivation in the Hospitality Industry" measured key indices of motivated |
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behavior identified in the widely recognized
CANE (Commitment And Necessary Effort)
Model of Motivation: Choice, persistence
and effort.
"It is incumbent upon decision makers and
managers to understand human motivation
to ensure motivation-based performance
deficits are identified, diagnosed and cured
in reasonable fashion to promote employee
retention and, in turn, business success,"
says Frank Katusak, of the SITE
Foundation.
Employee turnover was a key variable in
"Motivation in the Hospitality Industry".
Furthermore, unwanted employee turnover
costs the U.S. $140 billion annually.
Considering the amount of money, time,
effort and other resources businesses invest
in employee hiring and training, companies
need to pay closer attention to the motivational health of their employees. |
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Key Findings
- A 20% reduction in employee turnover with employees who reported high levels of value for work;
they persisted more and exerted more effort than colleagues who reported low levels of value at work.
- A 17.5% lower turnover rate at work sites where employees felt supported by the organization
than at work sites perceived as less supportive.
- Employees who feel better about their jobs tend to persist more, exert more effort and are less likely to leave, reflected
in an 11.5% lower turnover rate than those less satisfied.
As the first part of a multiphase research study, the results will be used to
create The SITE Foundation Motivation Index, a national indicator of employee
motivation to show the predicted impact of motivation on economic performance in the service sector.
It will also be a turnkey tool for use by any type of organization to predict employee motivation
and its impact on business results. The Index release date is December 2004.
Source: SITE Foundation
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INDUSTRY TRENDS
Gift Cards Prove Successful for Holiday and
Year-end Giving
Based on post holiday research, gift cards and gift certificates
are popular with recipients: |
- 59% of 3,658 surveyed indicated they received a
gift card this past holiday season and 50% of these
recipients had used their gift card by January 5, 2004
- On average, recipients received 2.5 cards for a total value of $106
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- Type of cards received were:
- 81% Retail Store or Mall
- 36% Restaurant
- 10% multiple merchant
use
- 9% personal service,
i.e. manicure
- 21% spent more than the face value of the gift card
- Of those who spend more, they spent 89% more than the average face value
of card
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Source: Deloitte Survey, Post Holiday 2003
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At The Heart of Wellness: Incentive Programs Increase Participation and Deliver ROI
Can employers get back control of rising heath care costs? It’s not an easy task when you consider these hard facts:
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The Challenge: Overcoming the Escalating Health Care Costs
The fact that a small minority of individuals with issues ranging from excess weight
and tobacco use to heart disease are not participating in wellness programs is the very reason why costs are rising for everyone. |
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The Key: Stopping the Flow through Health Management
Stopping the flow of employees in low- and medium-risk situations to high-risk and active-disease conditions requires one critical point of participation: taking healing risk assessments (HRAs), or individual health surveys. HRAs are used to indentify targeted populations, often years before claims data. Proactive intervention with tailored care management programs can prevent disease, affect lifestyle behavior changes, manage health conditions and initiate self-care.
Getting enrollees to participate in HRAs is the gatekeeper to successful results for any proactive wellness program.
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Now companies can open these gates and get significantly increased participation to achieve ROI goals through wellness incentives.
The Solution: Increasing Participation through
Wellness Incentives
The new emerging trend in HRA participation is providing incentives
to enrolling.
Effective promotion campaigns
that include incentives are showing dramatic increases in participation rates.
30-300% Increase in Participation
A customized wellness incentive program created by Gift Certificate Center for a large corporation with more than
100,000 employees delivered the kind of results now
being cited around the country: |
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For more information about a customized wellness incentive program that
can help you achieve better ROI on your health care investment, contact
an Account Executive via email or call 1.800.765.GIFT.
* Source: From the web site of Finally Fit, a Southern California-based corporation.
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GIFT CERTIFICATE CENTER NEWS
& ENHANCEMENTS
The Best Merchant Selection in the Industry
Keeps Getting Better! |
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O'Charley's has over 200 casual dining
restaurants in 17 states in the Southeast and Midwest and their gift cards can be used
at any one of their locations. |
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Since 1971, O’Charley’s "mainstream with an attitude" menu offers made-from-scratch recipes with only the freshest ingredients and diverse selections that capture
the trends in casual dining and offer value to our broad customer mix. |
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Linens’n Things
is the one-stop superstore for all your home textile, houseware, and decorating needs. |
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you’ll find a broad assortment of high quality, brand name merchandise, the latest styles from Waverly, |
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Liz Claiborne, Dyson, Croscill, Nautica, Cuisinart, Krups, Yankee Candle, Calphalon and more. All at
guaranteed low prices every day.
The Linens’n Things gift card can used online or at any location. To find one of the nearly
500 locations nationwide nearest you, call toll-free 1-866-568-7378 or shop LNT.com anytime. |
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Pier 1 Imports is North America's
largest specialty retailer of unique fashion-forward, decorative home furnishings, gifts and related items directly imported from over 50 countries around the world. |
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Pier 1 Imports gift card can be used at any one of their 1000 locations. Customers walk into Pier 1 Imports and
discover something new and exciting at every visit! |
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Champs Sports is the
leading specialty athletic footwear and apparel retailer offering a large selection of brand name and
exclusive apparel, footwear, equipment and accessory items. |
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Champs Sports provides exceptional
customer service and product knowledge in a fun, friendly, easy to shop retail environment.
Champs Sports operates over 550 mall-based stores in the
U.S. States.
Footaction USA is your
one-spot for the hottest |
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street-inspired footwear and apparel. From exclusive shoe styles to the latest in urban gear, Footaction keeps you clean on and off the court.
Check out one of 350 stores nationwide or Footaction.com to see what's new.
We now print one gift certificate that is redeemable at all Foot Locker Brand stores - Foot Locker, Lady Foot Locker,
Kids Foot Locker,
Champs Sports and
Footaction. Gift
certificates are only redeemable at store locations, they may not be applied to on-line purchases. |
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Ultimate Electronics
is a leading specialty retailer of home entertainment and consumer electronics products. The company
operates 65 stores in 14 states, |
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including 54 stores under the name Ultimate Electronics, and 11
stores in Colorado under the name SoundTrack.
Ultimate Electronics appeals to a wide range of |
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customers
with an emphasis on selling mid to upscale products. Ultimate Electronics
provides a comprehensive selection of name-brand consumer electronics, with an emphasis on limited distribution upscale brands,
as well as an extensive range of customer services. Ultimate Electronics
stores provide a user friendly consumer environment with multiple home theater and audio demonstration rooms.
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New “Stars” Award Background
Watch for a new Award background at PremiereChoiceAward.com.
Just in time for the holidays and year-end giving!
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Susan Gray Appointed President of IGCC
We are proud to publicize that one of our own, Susan Gray, was recently appointed President
of the Incentive Gift Certificate Council (IGCC) after serving this past year as Executive Vice President of IGCC.
Along with being the President of IGCC, Susan will also serve on the Incentive Marketing Association (IMA) board.
She has taken this responsibility on along
with her responsibilities at Gift Certificate Center as Director
of Merchant Operations, where she has worked for 11 years. We thank Susan for her commitment and dedication.
IGCC is a strategic industry group under the umbrella
of the IMA. The council was created to provide an
awareness of gift certificates as a viable option for use in premium and incentive programs.
The association works to educate the industry on the benefits of gift certificates.
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