|
|
|
|
INDUSTRY NEWS
“The Benefits of Tangible Non-Monetary Incentives”
by Dr. Jeffrey Scott |
|
 |
Four psychological processes tip
the scales in favor of tangible
non-cash incentives.
ONE: Evaluability
Recipients can visualize the award, feel
emotional anticipation and create a value for it
that often exceeds the cash equivalent in their
minds.
TWO: Separability
Recipients view non-cash awards as something
separate from compensation, making the |
|
award unique and the performance stand out.
THREE: Justifiability
Recipients feel good about accepting and using the award, without guilt of using
cash on something pleasurable, and the award is motivational because it offers
something the individual likely would not have purchased.
FOUR: Social Reinforcement
Trophy value is associated with a non-cash award and the acknowledgment of the
link between the award and the company.
Interested in reading Dr. Jeffrey’s 4-page synopsis? Click here. |
|
INDUSTRY TRENDS
Gift Cards are First-Choice Gifts Among Teens
Have a young employee or customer base? Findings from a survey conducted by the Center for Teen
Insight in March 2004 present that gift card use is high in this new generation.
- 80% of teens see gift cards as a first-choice gift.
- 90% of teens have received a gift card.
- Two-thirds of teens have purchased one or more gift cards during the last 12 months.
- 75% of teenagers report spending more than the face value of the gift card.
Most likely, your entire employee or customer base is not young, but a portion of a diverse group,
which presents challenges when rewarding behavior.
Offering choice shows you value each person’s individuality. Maximize the benefits of your
incentive program by offering the largest selection of top retailers, restaurants, and travel
and entertainment providers. To view a list of our National
Merchants, click here.
|
|
 |
CASE STUDY
Best Buy’s Field Distribution
Centers Improve Productivity and
Customer Service with Incentive
Program
“Some of our employees are multiple ‘Employee of the
Month’ winners because of the incentive of receiving
another Premiere Choice Award,” says Tom
Gustafson, Human Resource Manager for Field
Distribution at Best Buy Co., Inc. “I’m a true believer.
We’ve seen productivity increase since we started
with the program.” |
|
Headquartered in Minneapolis, Best Buy has more than 600 retail stores located in 48 states
in the U.S. and Canada. The 700 employees working in the field distribution centers are
located in a variety of metro area locations close to stores. They are actively interfacing
with customers, delivering appliances and televisions to thousands of homes every day.
As Human Resource Manager for Field Distribution, Gustafson manages employee
incentive programs to encourage improved productivity and customer service for
these employees in field distribution centers nationwide.
Click here
to read on…learn why it works, how employees are rewarded and see the powerful results.
To learn more, call 800.765.GIFT or Click here to have an Account Executive contact you.
|
|
REASONS TO REWARD
In a recent survey, Incentive magazine asked readers the following questions:
1) What are your primary objectives for using gift certificates/gift cards?
2) How do you use gift certificates in your incentive program?
Source: “2004 Gift Certificate FACTS Report”, Incentive magazine
|
|
GIFT CERTIFICATE CENTER NEWS & ENHANCEMENTS
New Merchant Partners! |
|
Choice. Clients tell us that one of the things they love most about our products is the great breadth
of choice available to their recipients and we work hard to provide the finest merchant selection in
the incentive industry.
We’re thrilled to announce that Gift Certificate Center is now issuing a gift card on behalf of Bed Bath & Beyond®! The card is good at stores across the country and through |
|
their web site.
Bed Bath & Beyond® has 595 superstores nationwide selling quality domestics merchandise
and home furnishings. They combine superior |
|
|
service and a huge selection of items at everyday low prices!
Another exciting addition to our unparalleled merchant selection is Crutchfield Electronics. Crutchfield gift certificates can be used for
phone orders and online at |
|
 |
Crutchfield.com.
The experts at Crutchfield offer car stereos, TVs, DVD players and digital cameras and a choice of
the most popular brands like Sony, Alpine, JVC, Denon |
|
and Panasonic. Every order comes with free lifetime tech support,
a 30-day, try it at home, satisfaction guarantee and free shipping on returns.
Have you looked at our merchant list lately? Here’s a quick look at other merchants we’ve added in recent months to give you the greatest selection,
as well as the merchants your recipients want most:
|
|
|
|
To view a list of our National Merchants, click here. |
|
|
|
